IRL x URL Events
Some talk about a ‘return to normal’, to how live physical experiences ‘used to be’. We don’t want to be normal – that never gets you noticed. Only brands prepared to leave normal behind will fully connect with future audiences.
Our return to physical and hybrid feels different. It brings the best of what audiences love of in-person, with the innovation of the digital space, creating experiences and activations that are truly unforgettable.
This approach, created and delivered by our expert in-house team, across a wide range of services that span creative, content, production, technical, scenic, logistics, digital, broadcast and operations. This specialist expertise is underpinned by serious progress on event sustainability, a data-led approach to experience measurement, as well as a focus on audiences feeling (and being) safe, thanks to crucial biosecurity measures.
We believe the experiences of tomorrow will be worth the wait. And anything but normal.