Setting world records with incredible BT brand launch

Combining creativity, innovation and production expertise, Smyle created a highly-entertaining brand launch, generating exclusive content, press-worthly moments, and a world record (powered by BT technology), to launch BT’s new brand to the world, in style.

The Brief

To launch BT’s 5G network and showcase the brand as a global technology player. 

The Approach

Smyle was tasked with helping to tell BT’s new brand story as well as showcasing the Skills for Tomorrow programme – a digital skills training initiative aimed at helping the UK to better connect for the future. 

We partnered with Black Skull Creative and Verity Studios, to create a stellar live show at Wembley Arena, all to be live streamed online. 

The result was an epic world record breaking live experience, with 160 drones performing to a live performance sang by popstar Jess Glynne. Local primary school children were invited to code part of the drone show, whilst ‘Strictly’ host Tess Daly, introduced a world-first preview of BT’s new brand and ad campaign. 

We had to bring a complex set of requirements together in this dazzling live streamed event, in front of a huge real-life and online audience – and we achieved it all with stunning results. 

The Results

Smyle smashed expectations, starting with breaking the Guinness World Record for most unmanned aerial vehicles airborne, indoor, and controlled simultaneously from a single computer. The Wembley Arena event was watched by thousands of guests in the moment, with over 10,000 views on YouTube alone.

Winner of Best Production Experience at The Campaign Experience Awards 2021