Smyle x Spotify: Wrapped Live


In an event almost bigger than the holiday itself, Spotify Wrapped has become an annual cultural highlight for millions. In 2023, the streaming giant wanted to take over the internet for 48 hours by hosting the UK’s first-ever Spotify Wrapped Live – a live concert streamed on TikTok.

Drumsheds, by the team behind Printworks, played host to seven of the biggest UK artists along with 2,000 of their superfans. Performances by Chase and Status, Sam Smith, and Charlie XCX were streamed live on TikTok, reaching millions.

The show was an undeniable success, with an incredible response from the attendees, the online audience, the artists and influencers. It drove the social reach, smashed targets, and, most importantly, gave superfans an unforgettable experience to wrap up 2023.

With a fast period of planning, Smyle delivered the show with Spotify in just 90 days and a core team of just 20 people.

Key takeaways

  • 3.3 million unique reach
  • 1.1 million likes on TikTok livestream
  • 102k unique actively engaged viewers
  • 3.2% increase in followers on Spotify TikTok profile.