Smyle produces innovative mini-movie for Samsung’s ‘House of Surprises’ campaign

It tells the story of a quirky family called ‘The Unstoppables’ and is set in their Bohemian-style, distinctive European home.

The story commences at the exterior of the house, created using CGI, while the interior was built in real life, emulating a movie set, and featuring real Samsung products that become part of the storyline. The facade raises to reveal the hallway, with the viewer invited to join the family for one morning, exploring six different rooms in the ‘House of Surprises’, where family members are seen preparing for an important event later that day.  Each room showcases a collection of Samsung products, brought to life by both the family and Samsung spokespeople, highlighting their passions and reflecting the ‘Life Unstoppable’ message. The rooms are stitched together with a series of vignettes that demonstrate the real-life use of Samsung’s cutting-edge products and innovations, from washing machines, to steam ovens and vacuum cleaners, and from televisions to phones and wearables.

For the filming, Smyle partnered with Director Jel Groman at Free Turn, and together created and produced a charmingly detailed storytelling movie filled with nuanced production design elements and visual cues. Smyle were also responsible for the consumer experience of Life Unstoppable, from the creative ideation through to implementation. This included developing the user journey, digital technology stacks, art direction, set design, filming, video production, VFX and motion control.

Smyle also managed live, hosted, one-to-one partner meetings direct from the physical set, with brand ambassadors showing partners around the house. The agency was also responsible for invitation and registration logistics around the experience.