An exciting new owner, the same Smyle

We’re really excited to share that the Smyle Group of brands has been acquired by The Human Network, a new, international collective of specialist agencies, each skilled in connecting with different audiences through experiences and content.

The network includes our amazing new partners, Identity, and together, we are poised to create an unparalleled offering, combining our diverse expertise and reach. Our goal is to become the leading network in delivering exceptional experiences and outstanding content, globally. It’s going to be epic!

After respecting Identity for years for their incredible portfolio including UN COP28 UAE, The Coronation of King Charles and the London New Year’s Eve Fireworks and Drone Show, and in more recent years getting to know the team on a personal level, we’re so pleased to have this partnership formally signed and to be able to officially share the news with you all. 

For our team, it’s business as usual for us at Smyle, but for our clients, we now have the opportunity to tap into our unparalleled resources, creativity, expertise, and capabilities in event planning, production, and execution. This is truly something special. With a combined team of over 280 professionals, we now have a presence in eight countries across the UK, Europe, and the Middle East!

As we embark on our new journey as part of The Human Network, we remain focused on our mission to shift culture, behaviours and beliefs through innovative experiences and content. With our expanded footprint, combined resources and passion for human-centric solutions, we’re poised to revolutionise the industry.
Dominic Thomas-Smith, Managing Director of Smyle Group

We can’t wait to see the opportunities this new chapter, as part of The Human Network, will bring for our clients, our people and our agency.

Check out for more info.

See also

Country House

The Lockhouse,
71 Mead Lane,
Hertford, SG13 7AX

Town House

Albert House,
256-260 Old St,
London, EC1V 9DD


Studio 105, SeeSaw,
86 Princess Street,
Manchester, M1 6NG


Suikersilo-Oost 22,
1165 MS Halfweg,