An open letter to the live events industry

An open letter to the live events industry

Following recent discussions with a few of my industry peers, I would like to propose an informal offer to the smaller and more vulnerable agencies/businesses/venues in our industry that need some urgent, free and informed support/advice on how they adapt and plan to get through the next stage of this widespread hit to our live events industry.

I have been on a number of forums recently and clearly, there’s a lot of businesses that just need to confidentially talk through their current situation and glean any advice they can from larger businesses that perhaps have more experience, resources or just simply have been able to develop a route map.

In addition, with the furlough scheme unwinding married with a recessionary scenario imminent,

if I was currently running a smaller agency in a more vulnerable position with a lack of depth in strategic experience around me, it’s clearly a lonely place to be.

So I believe if a few experienced agency heads running leading agencies in the industry offered me 30 mins of their time on a 1 to 1 basis it would be hugely helpful, just to get some perspective, clarity and not feel alone on this.

It’s humbling to confirm that having reached out this morning to Julian Pullan – Vice Chairman at Jack Morton, Michael Wyrley-Birch – CEO of TRO, Jonathan Emmins – Founder at Amplify, Russ Lidstone – Group CEO of The Creative Engagement Group and Jeremy Rees – CEO at ExCel London, they all confirmed their commitment to join me on this within a matter of hours.

As a group, we feel we have a responsibility at least to offer our experience to any small event agency, supplier or venue leader who would like 30 mins of our time on a 1-1 call over the coming weeks.

I have no idea if there will be none, a trickle or many takers but if we only help one business it’s worth it – my feeling is there may be an understandable pride and confidence battle here to have already reached out pro-actively from their side – so if we reach out first then we dissolve that sentiment at time when as an industry we can and should be there for each other.

So if you would like to take us up on this opportunity, please email me at and then I can connect you with the most appropriate member of our group for a 30 minute call.

Thanks again to Julian, Michael, Jonathan, Russ and Jeremy for their support on this simple and hopefully effective initiative and appreciate your magazine’s support on publishing this as a matter of urgency.

Speak soon

Rick Stainton

Founder and Group Executive Director – Smyle Group




Published: October 2020