THE WORK
SALESFORCE AT SHOPTALK BARCELONA
Salesforce and Smyle partnered at Shoptalk Barcelona 2024 with a 6×6 stand inspired by Salesforce’s woodland theme. The stand featured retail showcases from Rossignol and Iceland, plus product demo stations that attracted attention. Salesforce-branded meeting rooms and lounges offered interactive elf beauty content through VR headsets. Smyle handled design, venue management, and technical integration. Read more
META AT MOBILE WORLD CONGRESS
Smyle oversaw the design and build of the Facebook experience at Mobile World Congress for the 3rd consecutive year; a cross-functional space used to share stories about the work of Facebook company whilst providing an inspiring environment suitable for business meetings (across 26 meeting rooms), a lounge space, a 170 seater auditorium, as well as ad-hoc networking. Read more
SMYLE INSIGHT
Choosing the right exhibition
“In the dynamic business landscape, participating in industry exhibitions and trade shows can be an excellent opportunity for companies to connect with target audiences. However, choosing suitable events and allocating the right level of resources can be challenging. At Smyle, we’ve developed a strategic methodology that informs event selection, enabling businesses to achieve their goals and maximise their return on investment.” Read more
Beyond The Booth Thinking: A Holistic Approach
“The approach, inside and outside the booth, needs to be seen as a chance to show creative flair. Looking at a show floor presence as an opportunity to create an experience for prospective and existing customers, think of it as a playground rather than a traditional booth.” Read more
REQUEST A QUOTE
If you’d like to explore more case studies or get a personalised quote for your next expo stand, we’d be delighted to assist you. Email amanda.a@smyle.co.uk or start a Live Chat with a member of the team.