Returning to Soho Farmhouse in 2024, the IMG Summit convened 130 of the sports industry’s most influential leaders for an unforgettable experience, meticulously crafted by Smyle to drive connection, insight, and innovation. In close collaboration with IMG, Smyle transformed the venue, seamlessly integrating IMG’s identity within Soho Farmhouse’s scenic setting to inspire creativity and meaningful dialogue.
The summit offered a dynamic agenda of thought leadership, lively debates, networking, and world-class entertainment, all set against Smyle’s expertly curated production. Custom sound, lighting, and spatial design enhanced engagement and amplified IMG’s core messages, while each aspect—from immersive branding to eco-conscious waste management—was tailored to complement the natural surroundings, reinforcing the event’s commitment to sustainability.
Heralded as ‘the best summit yet,’ the event concluded with exceptional feedback from IMG and attendees alike, solidifying Smyle’s reputation for delivering powerful, future-focused industry experiences that shape the conversation in sports.
Key takeaways:
Exclusive gathering: 130 top figures from the sports industry.
Immersive branding: Integrated IMG into Soho Farmhouse’s ambience.
Eco-conscious: Recyclable waste management throughout.
Best summit yet: Praised by IMG and attendees alike.