Showcasing across Barcelona, Las Vegas, and Chicago, Shoptalk is a prominent retail and e-commerce exhibition that brings together global brands, retailers, startups, tech companies, investors, and media to discuss the latest trends, technologies, and innovations shaping the future of retail.
Salesforce and Smyle came together for Shoptalk Barcelona 2024, presenting a 6×6 exhibition stand inspired by Salesforce’s classic woodland look. This branded stand was enhanced by retail themed customer showcases from Rossignol and Iceland, with product demo stations that drew significant attention throughout the event. Salesforce branded meeting rooms and networking lounges invited attendees to interact with elf beauty content in exciting new ways with the help of VR headset technology. Smyle guided the entire process from design conception and venue management to scenic build and technical integration.
To celebrate its 25th anniversary, Salesforce hosted raffles for a chance to win an iconic shimmery Astro teddy and organised an executive dinner at a renowned speakeasy restaurant. Managed by Smyle, this Einstein-themed dining experience subtly highlighted Salesforce’s Einstein product with science themed centrepieces and custom fusion cuisine. The popular event attracted a variety of guests from the retail sector and increased Salesforce brand and product awareness in a relaxed environment.
Key Takeaways:
- Big ideas can still shine in small exhibition spaces
- Different brands can co-exist in the same space with smart design layout