Innovation through human understanding
Discovery Lab, (D-Lab), Smyle’s innovation hub, takes a creative R&D approach to human behaviour and technology, to design experiences that inspire change. We merge behavioural science with cutting-edge technology to create solutions that feel natural, not forced. Our deep understanding of human behaviour shapes every innovation we deliver.
Our expertise spans:
- Artificial Intelligence & Hyper personalisation
- Extended Reality (AR/VR) & Metahumans
- Gaming & Virtual Production
- Data Analytics & Smart Tracking
- Sensory Technologies & Interactive Displays