Sustainability + Smyle

Sustainability is part of our DNA. In 2013, we became one of the first UK agencies to gain ISO 20121 certification and event sustainability has been part of our culture ever since. 

But, we know there’s still work to be done. In 2020, we committed to a bold aim to become the most sustainable creative agency in the world, aligned to ambitious targets for 2025

We’re raising our game; defining a new business as usual – which means every Smyle activation now includes core sustainability practices.

Planet Smyle 

 

Planet Smyle – our squad of sustainability change-makers – is critical to achieving our 2025 mission. 

Drawn from across our agency, this team is inspiring and empowering every Smyler to transform the way we work – driving the change we need to see to put our commitment to sustainability into action.

Our 2025 Goals

  • – Reduce GHG (greenhouse gas) emissions on internal operations by 50%
  • – Reduce GHG emissions by 30% on all client work delivered
  • – Minimise waste & replace all single-use materials with circular economy equivalents
  • – Foster health and well-being in everything we do

Transforming our work

 

Resetting Smyle’s business as usual embeds sustainability in core aspects of our work. 

Through Cycle we’re taking this further – helping brands to plan, design, activate and evaluate experiences that deliver their sustainability promises.

Planet
Smyle Teams

We have five teams drawn from every department, to ensure that all aspects of company business adhere to the principles of Planet Smyle.

Initiatives to encourage efficient and environmentally responsible working practices within the offices.

Best business practices to deliver exceptional value and efficiency across our supplier and partner network.

Accountability to efficient and sustainable actions in our service deliveries, both operationally and on-site.

Imparting and sharing of our sustainable goals to benefit the wider community. Exemplifying
Smyle as leaders in the Sustainable Events Summit.

Support of charitable causes through giving time, expertise and fundraising. This year we focus on mental health, partnering with 'Mind'.

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