Sustainability + Smyle

It's part of our DNA

In 2012, we became one of the first UK agencies to gain ISO 20121 certification – event sustainability has been an important part of our culture ever since.

But, we know there’s still work to be done.

In 2020, we committed to becoming the most sustainable creative agency in the world, and set ambitious targets for 2025. We’re raising our game; defining a new business as usual – which means every Smyle activation now includes core sustainability practices.

Our in-house squad of sustainability changemakers – critical to achieving our 2025 mission.

A dedicated team, drawn from across the agency, inspiring and empowering every Smyler to transform the way they work. By doing so, we will drive the change needed to translate sustainability objectives into reality.

Our 2025 Goals

Carbon neutral home operations
Carbon neutral campaign activation
Zero landfill waste
Activations measured with TRACE
Climate positive mitigation

Our sustainability policy supports these goals, ensuring we play our part, are socially conscious and have a positive impact in all we do.

Transforming our work

Resetting Smyle’s business as usual embeds sustainability in core aspects of our work.

Through Cycle we’re taking this further – helping brands to plan, design, activate and evaluate experiences that deliver their sustainability promises.