Samsung approached Smyle to create a memorable product launch for its next-generation NEO QLED TVs. Smyle seamlessly integrated existing content into an entertaining new launch film that would surpass Samsung’s 2023 viewership and drive leads to Samsung.com.
Contrasting an 80s-style living room with a modern living room, Smyle’s creative concept highlighted the evolution of Samsung’s technology with humour and creativity. A comprehensive creative playbook enabled stakeholders and professional translators across South Korea and the UK to effectively and accurately record content in 18 languages for film and social media.
In just five weeks, we fast-tracked the design and build of both sets, art direction, and script development to successfully deliver a compelling product launch film (and several pre-event films) on time, on budget, and beyond expectations. The film garnered more views than the 2023 event, driving significant traffic to Samsung.com while promoting its brand and product portfolio.
Key Takeaways:
- 11 million total views
- Over 4000% higher than 2023 total views