Measurement

We help brands move forward through a clear understanding of the impact of physical and digital experiences. Using Smyle Metric, we use credible data and expert analysis to reveal what worked, and where to improve – including our innovative Return on Emotion measure.

Metric uses real-time data and dashboard views to optimise experiences as they happen. And it demonstrates how an experience delivers core objectives, (often identified through Smyle strategic planning). Our reporting provides clear, actionable recommendations to improve, grow, and protect future activations.