Samsung: Galaxy S10 NDA Press Preview

Samsung gives press exclusive access to their latest device ahead of launch

  • The Challenge

    Create and deliver a memorable and creative NDA press pre-brief for the Galaxy S10 that generates excitement and drives meaningful content creation. 

  • Our Approach

    We took an experiential approach to brief media on the key features of the S10, through innovative product demos and hands-on experiences. These included a mirrored Infinity Booth with multicolour LED lighting to showcase the camera modes and a Magnetic PowerShare demo to visually represent the electromagnetic transfer of the S10’s Power Share function. The wider environment was created using bold colour blocking and styled dressing, both reflective of the devices key colours to create the perfect backdrop for press content capture and interviews. 

  • The Results

    Positive response from media resulting in over 739 articles in the week following the event. The event also generated lots of interest from other markets, with multiple requests to repurpose the designs and activations.