To create a memorable opening and closing ceremony for both a live audience at Gleneagles, Scotland, and a huge broadcast audience, working with multiple stakeholders and understanding / managing the protocol involved when dealing with representatives from Europe, the US and Scotland.
What we did
As one of the world’s biggest sporting events (a biennial men’s golf competition between teams from Europe & USA), it was apparent that we would need to manage and maintain the perfect balance between politics and sport.
While our ambition was to create an exciting and memorable presentation ceremony for both the live crowd and the televised audience of mad golf fans, we also worked tirelessly to engage with multiple stakeholders (from broadcasters to politicians), each with their own unique agendas.
Consequently, a large proportion of production time was spent ensuring that the production ticked all the protocol / political boxes, as well as delivering the highest levels of health and safety, not to mention working in tandem with numerous security teams.
To deliver the size, scale and hype required for such an event, we built and branded the enormous festival main stage structure with a premium finish to exceed expectations, and delivered big show elements throughout, including a variety of musical performances and a huge firework and pyrotechnic display to remember.
With a live audience of nearly 40,000 and a global TV audience of over 0.5 billion viewers, both the opening and closing ceremonies were hugely successful. We dealt with over 300 people / talent on stage – an operation in itself – not to mention managing and hosting the VIP golden circle and talent management (looking after the players and team captains).