Hilton: Holipod

Sponsorship activation and consumer experiential

  • The Challenge

    To devise a consumer activation that would leverage Hilton Worldwide’s sponsorship of Underbelly Festival, shifting consumer perceptions of their brand from leaders in business travel to encourage growth in the leisure travel market.

  • Our Approach

    By reflecting the festival tone, we created a fast, fun experience that told consumers a story. Our idea delivered a highly engaging, highly shareable activity that captured the essence of the brand’s ‘well travelled host’ persona.

  • The Results

    The Hilton Holipod delivered a world-first video creation experience, taking people on a film-set style trip to a Hilton destination in a matter of moments. All the fun was captured using an innovative sequential freeze-frame technique,
    to create shareable content.