To devise a consumer activation that would leverage Hilton Worldwide’s sponsorship of Underbelly Festival, shifting consumer perceptions of their brand from leaders in business travel to encourage growth in the leisure travel market.
By reflecting the festival tone, we created a fast, fun experience that told consumers a story. Our idea delivered a highly engaging, highly shareable activity that captured the essence of the brand’s ‘well travelled host’ persona.
The Hilton Holipod delivered a world-first video creation experience, taking people on a film-set style trip to a Hilton destination in a matter of moments. All the fun was captured using an innovative sequential freeze-frame technique,
to create shareable content.