Ellen MacArthur: Foundation Summit

Smyle and the Ellen MacArthur Foundation put sustainability centre stage

  • The Brief

    To bring technology and innovation to the charity’s Annual Summit to discuss the circular economy.

  • The Challenge

    Smyle worked closely with the Ellen MacArthur Foundation, to bring a choreographed programme of thought leaders, brands and performance to life, both live in the Camden Roundhouse and online across social channels. 

    Smyle created ideas to enable inspiring and intimate interactions at the Roundhouse in London, and produced the event using reusable materials with limited plastic waste.  

    We wanted to create an intimate setting for the audience, bringing them closer to content and their community, so we created a series of platforms for presenters to speak “in the round.” Our D-Lab team installed a hologauze double-sided screen so content was literally able to ‘float’ across the stage creating an ethereal effect that felt ‘out of this world’. 

    We wrapped an array of further staging around the perimeter of the audience to add to overall impact. This created a rich and rewarding variety of content for both live and online audiences. 


  • The Results

    The Summit was broadcast live to multiple social platforms and via streaming – it was viewed in 10 countries worldwide and had thousands of hits across YouTube and Instagram. This digital content now lives as a suite of assets that the Ellen MacArthur Foundation can use on demand to support their communications goals.