EE: 5G Launch ft. Stormzy

EE & M&C Saatchi PR: 5G Launch, Tower Bridge, 2019

  • The Challenge

    To highlight the launch of 5G in the UK, Smyle were briefed to support EE with a publicity stunt on the River Thames – a performance by Glastonbury Headliner, Stormzy, on a floating performance barge at the iconic location of Tower Bridge. With an audience of C-suite attendees and influencers to capture the action, a once in a lifetime performance was needed.

  • Our Approach

    Working closely with PR Agency M&C Saatchi PR, Smyle took care of a complicated and jaw-dropping production involving multiple boats, split-location workforce and challenges associated with a water-based production. Smyle provided production, technical, logistical, operational, creative and H&S support to create the engaging activation including online stream and a 360 degree 5G live stream for wider amplification.

  • The Results

    Smyle showcased a flawless-execution involving a world-class performer, dramatic pyrotechnics and best-in-class technical delivery. Publicity generated from the event was exceptional, with an increase in day 1 sales compared the previous 4G launch. Watch here