BT: Beyond Limits Brand Launch

Smyle breaks records with incredible BT brand launch

  • The Brief

    To launch BT’s 5G network and showcase the brand as a global technology player. 

  • The Challenge

    Smyle was tasked with helping to tell BT’s new brand story as well as showcasing the Skills for Tomorrow programme – a digital skills training initiative aimed at helping the UK to better connect for the future. 

    We partnered with Black Skull Creative and Verity Studios, to create a stellar live show at Wembley Arena, all to be live streamed online. 

    The result was an epic world record breaking live experience, with 160 drones performing to a live performance sang by popstar Jess Glynne. Local primary school children were invited to code part of the drone show, whilst ‘Strictly’ host Tess Daly, introduced a world-first preview of BT’s new brand and ad campaign. 

    We had to bring a complex set of requirements together in this dazzling live streamed event, in front of a huge real-life and online audience – and we achieved it all with stunning results. 

  • The Results

    Smyle smashed expectations, starting with breaking the Guinness World Record for most unmanned aerial vehicles airborne, indoor, and controlled simultaneously from a single computer. The Wembley Arena event was watched by thousands of guests in the moment, with over 10,000 views on YouTube alone.