To launch BT’s 5G network and showcase the brand as a global technology player.
Smyle was tasked with helping to tell BT’s new brand story as well as showcasing the Skills for Tomorrow programme – a digital skills training initiative aimed at helping the UK to better connect for the future.
The result was an epic world record breaking live experience, with 160 drones performing to a live performance sang by popstar Jess Glynne. Local primary school children were invited to code part of the drone show, whilst ‘Strictly’ host Tess Daly, introduced a world-first preview of BT’s new brand and ad campaign.
We had to bring a complex set of requirements together in this dazzling live streamed event, in front of a huge real-life and online audience – and we achieved it all with stunning results.
Smyle smashed expectations, starting with breaking the Guinness World Record for most unmanned aerial vehicles airborne, indoor, and controlled simultaneously from a single computer. The Wembley Arena event was watched by thousands of guests in the moment, with over 10,000 views on YouTube alone.