Ella Riden has a colourful background in film; covering all bases from studies, to creative freelance work and full-time organisational roles. She now works full time at Smyle as Senior Production Coordinator in the Moving Image department.

Tell me a little bit about your background…

I studied Film and Television Production at York St John’s University, where I focused my studies on Camera and Editing. Following graduation, I worked in a variety of organisational roles within events, music and fashion companies, as a way to support my creative side-hustle. The majority of my spare time was spent filming music videos, photographing events and creating promotional product imagery – Whatever it was, I loved getting my creative juices flowing!

What made you decide that production was for you?

Upon moving to London in 2015, I was finally able to marry my organisational skills and passion for film, as taking on the role of Film Equipment Store Technician and Production Coordinator within a University of London’s Media Arts Department. It was through this role that I really found my stride in pre-production organisation and coordination. After 3 years, I became eager to transfer my abilities into the creative field itself, and to progress within a thriving creative agency.

Working at Smyle has given me the opportunity to work collaboratively with professionals in the creative field; striving together to produce outstanding video content to standard, time and budget.

What’s an average day like at the office?

Smyle is a fantastic place for acknowledging skills and encouraging growth, and everybody always goes the extra mile for clients.

It is an exciting place to work because every week really is different! On any given day, I could be supporting a client pitch presentation, prepping crew logistics for an event shoot in London, and liaising with suppliers for a big video project in Dubai.
Smyle’s projects and clients vary immensely; which keeps the role interesting and forces you to continuously learn and grow.

What’s the best thing you’ve done?

Smyle have given me the chance to do exactly what I wanted in my career. As I currently work towards production management, my ideas and skills are acknowledged and encouraged by everyone across pre, production and post. There is a real joy in working on the organisation of projects, assisting onsite at shoots and finally seeing the end product realised and adored by a client.

A great example of this was when I worked on the prep, planning and permits for 3 consecutive and demanding video projects. Assisting on set, I even jumped in to act on one of the scenes! Following post production and delivery, these 3 films were broadcast to an audience of thousands at a large-scale public event. Seeing our collaborative hard work (and my face!) on the big screen receive such a positive response from both the audience and client was an awesome feeling! There is a great sense of accomplishment and pride in Smyle’s work – which is infectiously motivating!

How did you find your job?

I was lucky to find the role advertised on an online job listing website. Owing to recruitment process, I knew Smyle was exactly where I wanted to be. It is a creative, positive and thriving company where I am proud to work, and I look forward to growing alongside them!