To attract hundreds of senior insurance industry professionals, advisers and investors, to celebrate their achievements… and to make this the most prestigious awards in the Insurance industry calendar.
What we did
We identified the need to create an event that would transform the insurance and reinsurance industry’s fusty image.
Consequently, Smyle moved the awards from a small, unassuming venue to the glorious Old Billingsgate, located within the heart of the City of London. We then focused our energies on transforming what was an ordinary awards ceremony into an extraordinary event and gala dinner.
By injecting a huge amount of personality into this project, we raised the bar in numerous ways – from the beautiful venue dressing to securing talent to compere the evening, not to mention producing a slick awards ceremony for 900 guests.
The awards ceremony continues to be a big success, commercially and socially. Indeed, with guest numbers rising year on year, our work and dedication in making this evening the ultimate “to be seen at” event continues to pay off and the awards are now one of the key highlights in the insurance industry’s annual social calendar.